The Changing Marketing and Enrollment Landscape

by Steve Winchester

December 22, 2010

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I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn.  Keith and I talked about the changing marketing and enrollment landscape, and the things that colleges and universities should be doing to adapt their strategies given economic recovery, regulatory changes and trends in online education.

Here are a few key takeaways from our conversation:

  • Schools need to prepare now for what is to come by prioritizing inquiries, reevaluating contact strategies, and increasing their focus on student retention.
  • Non-profits can adopt many of the integrated marketing and enrollment practices of the private sector schools – and do so while protecting their brands and satisfying the concerns of faculty and alumni.
  • Online education can serve as a vehicle to establish and expand a school’s brand nationally and even internationally.

You can access the full interview, “Shifting Sands in Higher Education Marketing,” on Keith’s blog page and as part of the Higher Education Management group on LinkedIn.