Category: Conversion Enhancement

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December 2012

When is a Past Inquiry Still Worth Pursuing?

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point.  So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® ... » Read More

April 2012

Turn Uncontacted Leads into Inbound Calls

Let’s face it, cold calling is awkward.  Your enrollment team can be far more productive, not to mention happy, fielding interested, inbound inquiries.  So how do you drive more inbound calls in a cost-effective way? At Datamark, we’ve thought long and hard about this and we’ve come up with ... » Read More

March 2012

GOLD IN THE OLD

As long as anyone can remember, sales and marketing teams are continually looking for ways to produce more revenue for the company in cost effective ways.  Typically, the most frequent method is to have marketing pour more leads and better leads into the top of the sales funnel. Who ... » Read More

February 2012

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential ... » Read More

September 2010

8 Strategies to Combat Post-Recession Challenges

The economic environment is changing once again, and with that change comes challenges for education marketers. But there are ways to turn post-recession challenges into distinct marketing opportunities. Following are eight enrollment marketing strategies to help you through the economic recovery: Pay for inquiries based on their quality. Prioritize ... » Read More