Category: Prospect Generation

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October 2013

New White Paper: Six Steps to Generating Inquiries in a Closely Guarded Regulatory Environment

Both passed and proposed legislation continue to keep enrollment marketers and institutions on their toes. At stake are their marketing processes and practices, but also their brands and reputations. It is more important than ever for schools to understand the regulations, the tactical changes, and the long-term implications. For ... » Read More

March 2013

Introducing Our New Lead Confidence Toolkit

They say the whole is greater than the sum of its parts.  I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right.  But when ... » Read More

January 2013

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in ... » Read More

November 2012

Part Two of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

Part Two of Three: Mobile device marketing In this second part of our three-part CPL and traditional media series, we focus on emerging trend of marketing being optimized for mobile devices. Education seekers have adopted a 3-screen approach: 44% use a cellular and / or tablet device in their ... » Read More

June 2012

Think Direct Mail is Too Old School for Your School? Think Again. by Mark Wilhoite

Don’t let the fact that direct mail has been around for so long fool you.  The art of direct mail isn’t what it once was.  Direct mail can be incredibly dynamic, and as we know it, it is being reinvented, becoming more personalized, interactive, and effective than ever before. ... » Read More

March 2012

EduPortal Trends Heard Far and Loud at LeadsCon

Having returned recently from LeadsCon, I can’t help but think back on the conversations our media team had with education marketers and how their challenges and opportunities translate into trends that we believe will impact the sector in the months and years ahead. Based on what we heard, here ... » Read More

February 2012

Is your brand getting in the way of your marketing?

“What’s in a name? That which we call a rose, By any other name would smell as sweet.”   – William Shakespeare (Romeo and Juliet) One of the central tenets of any marketing plan is to increase brand awareness. You want potential buyers, or in the case of education, potential ... » Read More

January 2012

New Year and New Outlook on CPL and EDU Portals: Media Days Take-Away #2

As we come to the next part in our series on the changing landscape of CPL and EDU Portals, let’s talk about our second key finding from the group of CPL vendors who participated in our Media Days event. Insight #2: As predicted, there has been a significant sorting ... » Read More

New Year and New Outlook on CPL and EDU Portals: Media Days Take-Away #1

As we go into a new year, can we expect a new outlook on Cost Per Lead and EDU Portals, or simply more of the same? At Datamark we recently held our      4th Semi-Annual Winter Media Days event where we brought together 8 of our top CPL partners to ... » Read More

March 2011

Headlines from LeadsCon

The annual LeadsCon event hit Las Vegas recently and turned out an insightful crowd of people.  I joined several of my Datamark colleagues for the event, and it again proved to be a productive opportunity to meet with clients and leaders in internet lead generation to discuss trends, innovation and ... » Read More

February 2011

More Educators Look to Post-Recession Marketing Strategies

 “In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.” - The Chronicle ... » Read More

January 2011

Looking Ahead to Lead Volume, Cost and Quality

As we look to the future of the lead generation environment, we need to take into consideration both economic and regulatory drivers.  To what extent will these factors, along with new technology, influence lead volume, lead cost and lead quality in the months and years to come? We recently ... » Read More

December 2010

The Direct Mail Test Part II: What Steps Should You Take?

By now, we all understand the importance of testing direct mail. If not, I invite you to take a step back and visit “The Direct Mail Test Part I.” Testing, when done the right way, eliminates risk, unlike doing the same thing over and over again. Testing encourages new ... » Read More

The Direct Mail Test Part I: Why Bother?

Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” It goes without saying that there is a lot more risk in doing the same thing repeatedly than in testing new approaches.  Testing direct mail is critical, and it should begin on your ... » Read More

November 2010

Why Does Lead Quality Matter, and Why Now More Than Ever?

The enrollment marketing and admissions landscape continues to change with new technological advances and ways to communicate.  However, neither can enhance the enrollment process if the lead quality to begin with isn’t up to par. As a participant on a recent panel, “Why Lead Quality Matters Now More Than ... » Read More

What Does Your Outer Envelope Say About You?

The outer envelope is the king in direct mail, and it should receive just as much attention in the development process as what goes inside of it.  An envelope has only one purpose: to be opened. Schools should consider the following when creating their direct mail outer envelope: Size ... » Read More

California Schools Talk Marketing Strategies in a Rebounding Economy

Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a presentation at the California Association of Private Postsecondary Schools (CAPPS) 26th Annual Conference.  The topic was post-recession marketing strategies.  SJVC is definitely at the forefront when it comes to understanding the enrollment landscape and ... » Read More

October 2010

Higher Education Marketing, Meet Higher Standards

The decision to start or go back to school is not one that a student enters into lightly – it involves significant timing, lifestyle and financial considerations.  It is therefore imperative that we as marketers take these factors into account and keep student needs and goals top of mind ... » Read More

Plan Now to Reduce Reliance on Third Party Lead Vendors

The pending regulatory changes have created a lot of discussion around the impact of compliance in marketing and how stricter regulations will affect media spend. A good example is the recent press surrounding the University of Phoenix announcement to reduce reliance on third-party lead providers. Not to mention, lead vendors ... » Read More

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning ... » Read More

Plan Your New Year Recruitment Efforts Now

Every new year, we know that adults make resolutions to better their lives. Among the top ten resolutions made each year is the desire to learn something new or receive further education. What that means is schools have an upcoming opportunity to speak to prospective students when they are ... » Read More

September 2010

8 Strategies to Combat Post-Recession Challenges

The economic environment is changing once again, and with that change comes challenges for education marketers. But there are ways to turn post-recession challenges into distinct marketing opportunities. Following are eight enrollment marketing strategies to help you through the economic recovery: Pay for inquiries based on their quality. Prioritize ... » Read More