Category: Strategic Recruiting

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January 2013

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in ... » Read More

October 2011

APSCU Misrepresentation Guidance: Datamark’s View

On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers ... » Read More

April 2011

Talking Prospect Competition, Brand Integrity and Ethical Marketing at NAGAP

We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show.  The turnout was strong, the organization was effective and the attendees were eager to take admissions to the next level. A consistent theme ... » Read More

December 2010

The Changing Marketing and Enrollment Landscape

I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn.  Keith and I talked about the changing marketing and enrollment landscape, and the things that colleges and universities should be doing to adapt their ... » Read More

November 2010

Strategic Recruitment for Both Business and Philanthropic Higher Education Models

In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money.  This is making today’s admissions environment more competitive than ever as ... » Read More

October 2010

Strategic Recruiting: Tips for Gaining a Competitive Advantage

Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are responding by expanding their continuing education and distance learning ... » Read More