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Category Archives: Strategic Recruiting
What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience
Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a … Continue reading
Posted in Conversion Marketing, Direct Mail, Enrollment Marketing Best Practices, Higher Education, Industry Trends, On-demand printing, Prospect Generation, Research, Strategic Recruiting, Uncategorized
Tagged Communications Strategy, CPL Lead Generation, Datamark, Direct Mail Best Practices, Direct Response Marketing, Enrollment Marketing Strategies, Higher Education, Marketing Best Practices
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APSCU Misrepresentation Guidance: Datamark’s View
On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and … Continue reading
Talking Prospect Competition, Brand Integrity and Ethical Marketing at NAGAP
We just returned from the National Association of Graduate Admissions Professionals (NAGAP) conference, and I must say, as a first time attendee, this was a great show. The turnout was strong, the organization was effective and the attendees were eager to … Continue reading
The Changing Marketing and Enrollment Landscape
I recently had the opportunity to interview with Keith Hampson, a well-known education consultant, speaker and founder of the Higher Education Management group on LinkedIn. Keith and I talked about the changing marketing and enrollment landscape, and the things that … Continue reading
Posted in Industry Trends, Strategic Recruiting
Tagged Higher Education Management, Keith Hampson
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Strategic Recruitment for Both Business and Philanthropic Higher Education Models
In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money. This is … Continue reading
Posted in Industry News, Strategic Recruiting
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Strategic Recruiting: Tips for Gaining a Competitive Advantage
Continuing education is growing and evolving at a phenomenal pace. More adults are reacting to tough economic conditions by actively seeking opportunities to change careers, finish degrees, or increase job security. And more higher education schools, colleges, and universities are … Continue reading
