Tag Archive: APSCU

  1. 1 High-Energy Booth + 2 Informational Breakout Sessions = 3 Productive Days at APSCU

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    Data Head Hat

    Look for this hat at APSCU booth #921

    The 2013 APSCU Annual Convention is right around the corner – the premier industry event for us to meet with private sector colleges and universities, network with our partners, and present to an eager crowd. We have two insightful sessions planned for this year, and are lucky enough to have a great line up of school and partner co-presenters.

    In our first session, we are joining forces with Martin Lind, Director of the Education Vertical at Leads360, and Jeff Greenfield, COO and co-founder at C3 Metrics, to help schools improve marketing productivity with less money.  In fact, this is the second year we have presented with Martin. “New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money” will take place on Thursday, June 6th at 3:45 p.m.

    We are also equally excited to team up with Joeri Weyenberg, Vice President of Marketing and Student Acquisition at Kaplan University, for our second session, “What Motivates Prospective Students? Examining the Decision-to-Enroll Process.” Joining Joeri is our very own Joel Borgmeier, Vice President of Business Intelligence. The two will dive into the research we did with a panel of private sector school prospects, applicants and enrollees to better understand their thought processes, considerations and priorities when deciding to enroll.  This session will take place on Friday, June 7th at 10:00 a.m.

    And what would an impactful APSCU convention be without a dynamic booth presence?  Join us in booth #921 for some great conversations, networking, game changing ideas, and more!

    Be sure to stop by booth #921. We look forward to seeing you in Orlando!

  2. How Does Your School Compare on Remarketing Strategies?

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    At Datamark, we know that remarketing works. It can have a tremendous, not to mention cost effective, impact on enrollment. A significant number of our customers have been able to prioritize previous inquiries, consistently and effectively reach out to these prospective students, and ultimately see them start in school.

    That said, not every school is there yet. The problem is that some don’t believe their old contact lists have value, while others think it is simply easier and less costly to buy new inquiries.

    In preparation for our joint presentation at APSCU with TARGUSinfo and Leads 360, we surveyed private sector schools on their current approach to nurturing dormant inquiries.  Here is what we learned:

    • Approximately 33% of respondents think it is easier to just buy new inquiries rather than nurture dormant ones, while almost 10% think it is a toss-up.
    • Just over 38% of schools who participated in the survey don’t have a formal process in place for nurturing dormant inquiries.
    • When attempting to contact new inquiries, phone based outreach was used the most, while email communication topped the list of outbound strategies when reaching out to existing inquiries. Interpretation: Everyone is doing this.
    • When asked about their process for nurturing dormant inquiries, nearly 48% said that all inquiries are treated the same, while 42% said there is some customization.
    • An overwhelming 76% of respondents said their current nurturing program for dormant inquiries is irregular, making it difficult to track ROI.

    Remarketing can be one highly effective approach to nurturing dormant inquiries. After all, roughly 40% of inquiry quality is based on the likelihood of an inquiry being contacted and ultimately converted, while the other 60% is dictated by what happens to that inquiry once it is in your system.

    Why not test it and see for yourself? That way you can see firsthand how Datamark Remarketing direct mail can be a cost-efficient way to encourage inactive prospects to contact you.

    Schedule your Remarketing test now to ensure you have enough time to see the results and plan your 2013 budget accordingly.

    Contact Scott Jager at scott.jager@datamark.com or 801-639-1657 to learn more about partnering with Datamark.

  3. Do You Know What Motivates Prospective Students to Enroll?

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    Let’s face it, the more you know about your prospective students’ thought process during the enrollment process, the more likely you are to engage them at each step along the way, from the initial idea to further their education, through research, selection, application and enrollment.

    Ask yourself, why do prospective students decide to pursue higher education? How long does it take them to begin the research phase, and where do they turn for information? What factors carry the most weight in their school selection?  How many schools does a prospective student typically apply to? We’ve got the answers to these questions and more.

    Our Research & Analytics team here at Datamark has published new primary research that we will be releasing at the 2012 APSCU Annual Convention.  The study, “Examining the Student Decision-to-Enroll Process,” includes survey responses from more than 750 private sector prospects, applicants and enrollees about the motivating factors that play a part in the decision making process.

    We’ll also have our new “25 Direct Marketing Tips” available for APSCU attendees.  This is the culmination of our insights, lessons learned and successes over the last 25 years in enrollment marketing.

    Both the research study and best practices guide will be available at our booth, #343.

    And if you need yet another reason to see us at APSCU, don’t forget that we will be leading two panel sessions: Inclined but Inactive? Marketing Strategies to Win Over Past Prospects and Customer Lifecycle Management: A Simple Framework to Drive Stronger Financial Performance.

    We hope to see you in Las Vegas!

  4. Don’t Miss Our Two Presentations at APSCU

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    It’s that time of year again when nearly 1500 people from hundreds of private sector schools will gather to network, discuss the future of the industry and learn how they can better serve their students.

    This year, Datamark was selected to moderate two interactive panels at the APSCU Annual Convention.  We’ve lined up a stellar cast of participants to share their insight on growth strategies through remarketing and customer lifecycle management.  If you are planning on attending the event, you won’t want to miss these two presentations.

    Inclined but Inactive? Marketing Strategies to Win Over Past Prospects

    Thursday, June 21st, 1:30 p.m. – 2:45 p.m.

    Do you want to learn a practical approach to inexpensively generate starts from past leads?  Join myself, Sanaz Pentz, Director of Higher Education at TARGUSinfo, and Martin Lind, Education Vertical Manager at Leads360 to learn how to put a disciplined and structured approach in place to prioritize and follow-up with prospective students.

    Customer Lifecycle Management: A Simple Framework to Drive Stronger Financial Performance

    Friday, June 22nd, 10:00 a.m. – 11:15 a.m.

    Do you want to learn how to integrate marketing, enrollment and student services to deliver a better education experience and achieve increased top-line growth?  Join Paul Reddy, President of Datamark, Joseph Holt, Vice President of Enrollment Services at San Joaquin Valley College, and Kai Drekmeier, founder and President of Inside Track, to gain a better understanding of the entire education lifecycle and how the lifetime student tuition value compared to student acquisition costs can help you realized greater success.

    Don’t forget to stop by and see us in booth #343.

    We’re looking forward to seeing you in Las Vegas!

  5. APSCU Misrepresentation Guidance: Datamark’s View

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    On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication of this document as an important step in helping us all achieve our common objective – honest, open and effective communication of the benefits of education to prospective students.

    Short of ending all promotional activities, it is difficult to proscribe a specific set of practices to adopt or actions to take that will, with certainty, remove all risk of non-compliance.

    As APSCU’s paper mentions, the Substantial Misrepresentation rule is both highly specific in some areas, and extremely broad in others. To our knowledge, it has not yet been interpreted in an administrative or judicial proceeding. We have found wide variance among our clients and prospective clients in both interpretation of the rules, and the costs they are able or willing to bear to mitigate misrepresentation-related risk. Further, we recognize that how individual colleges and vendor partners apportion risk in their contractual relationships is a function of a multitude of factors unique to each pair of parties.

    In short, Datamark’s view is that APSCU’s guidance provides a comprehensive set of potential actions that each member college should consider in the context of its existing compliance activities, marketing objectives, risk tolerance, market power and channel strategies. Some suggested actions, such as formalization of policies, will be appropriate to almost all colleges. Others will be appropriate or realistic to consider for a very few colleges with unique vendor relationships. We encourage our clients to review the APSCU guidance in the context of their unique objectives and context, and, as always, encourage them to seek guidance from counsel where appropriate in considering additional investments in compliance.