Category: Communications Strategy

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Marketing and Retention are Each Other’s Other Half; See Our Article in the March Issue of Recruitment & Retention

Traditionally, schools have marketed to a student, enrolled that student, and then turned the reigns over let the learning and retention processes begin. But that’s all starting to change. The truth of the matter is that marketing and retention go hand in hand, and one doesn’t pick up where ... » Read More

Marketing and Media Strategist Brett Tippetts Joins Helix Education

As we continue to talk about personalizing the education experience, it really starts with marketing – or the “find” in our “find, enroll, retain, teach” student life cycle. Being able to identify a high quality prospect and begin a relevant and meaningful dialog with that person is the first ... » Read More

Helix Education Hits the Road to the APC Innovation Summit

We’re taking our show on the road again this month, this time to New York for the Association of Proprietary Colleges (APC) Innovation Summit. The theme of this year’s event is “Connecting Great Ideas with Growth and Student Success.” At Helix Education, we believe that growth and student success ... » Read More

Introducing the First eBook in our Student Life Cycle Series

As you likely know if you’ve followed our transformation to Helix Education over the last several months, we’ve structured our solutions along the student life cycle to help you more effectively find, enroll, retain and teach students. Data flows through from one stage to the next, allowing you to ... » Read More

Solution Spotlight Series: Remarketing

We often hear from education marketers that they didn’t realize just how broad our student marketing services were, and so we thought it was about time we initiated a blog series about some of our different solutions.  We’ll plan to go into depth on one solution per blog.  So ... » Read More

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in ... » Read More

Part Three of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of ... » Read More

Turn Uncontacted Leads into Inbound Calls

Let’s face it, cold calling is awkward.  Your enrollment team can be far more productive, not to mention happy, fielding interested, inbound inquiries.  So how do you drive more inbound calls in a cost-effective way? At Datamark, we’ve thought long and hard about this and we’ve come up with ... » Read More

Trusted Voices in a Changing Environment

The winds of change are sweeping through the environment for education marketing. Metric and database analytics have brought new levels of efficiency and sophistication to the practice. For–profit and not-for-profit universities now compete for the same students. And, with new communication channels available and an uncertain regulatory future looming ... » Read More