Category: Communications Strategy

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Solution Spotlight Series: Remarketing

We often hear from education marketers that they didn’t realize just how broad our student marketing services were, and so we thought it was about time we initiated a blog series about some of our different solutions.  We’ll plan to go into depth on one solution per blog.  So ... » Read More

What Do We Have to Look Forward to in 2013? Part I: Marketing and the Customer Experience

Now that the first month of the New Year is coming to an end, I thought it would be interesting to write a series of blogs that highlight some of the predictions being thrown around out there, and take a look at what those predictions mean for those in ... » Read More

Part Three of Three: Top Three Happenings from the World of CPL and Traditional Media that May Impact Your Business

In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of ... » Read More

Turn Uncontacted Leads into Inbound Calls

Let’s face it, cold calling is awkward.  Your enrollment team can be far more productive, not to mention happy, fielding interested, inbound inquiries.  So how do you drive more inbound calls in a cost-effective way? At Datamark, we’ve thought long and hard about this and we’ve come up with ... » Read More

Trusted Voices in a Changing Environment

The winds of change are sweeping through the environment for education marketing. Metric and database analytics have brought new levels of efficiency and sophistication to the practice. For–profit and not-for-profit universities now compete for the same students. And, with new communication channels available and an uncertain regulatory future looming ... » Read More