The Power of Video ConnectionComments Off
They say a picture is worth a thousand words. So then what’s a video worth?
We are really excited about our new partnership with NoahIQ whereby our customer institutions will be able to connect in real-time with prospects and students via live video, as well as audio or text. NoahIQ will help our clients more effectively communicate and collaborate on the spot with their target market.
Here’s how it works. When someone submits an online inquiry or visits your site, your admission reps can immediately create a face-to-face dialog. You can share custom content, like videos or web links, and also pull others into the conversation, such as faculty, financial aid staff or other institutional representatives.
Here’s why it works. There is something to be said for being the first. In fact, being the first one to contact a prospect can increase your chances of enrolling that student by 238 percent, according to a recent MIT study. Because NoahIQ enables you to communicate in real-time, you can likely be first to connect with prospects while enrollment is top of mind, rather than waiting minutes, hours or even days to call them after inquiry submission.
There is also something to be said for gaining greater insight into your prospective students. NoahIQ provides important data so you can deliver a more personalized experience.
Video communication can create a level of mutual trust and confidence that you can’t always get with verbal or written communication channels. It can help you create a friendly first impression, and a supportive, lasting professional one. That, we believe, is worth more than a thousand words.