Category: lead generation

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Helix Find Processes 50 Millionth Lead; Find Us at LeadsCon

We’ve reached yet another milestone here at Helix Education, processing our 50 millionth lead through our lead management system, Helix Find. Though to us, it’s not just about the number of leads we manage, even though the magnitude of this number is impressive, but rather it’s about the data-driven ... » Read More

A Game of Navigation: Aligning Rules, Budgets and Quality Standards. Join Us at LeadsCon to Learn More!

LeadsCon 2015 is fast approaching, and once again, Helix Education is excited to be part of the line-up. Brittany Smith, our VP of Media, is participating in a panel discussion at the Buyer’s Summit, an exclusive track where lead buyers can explore new ideas and new strategies to generate ... » Read More

Helix Education Brings More Consistent, Proactive Monitoring to All CPL Clients

Online inquiry generation continues to be one of the most effective ways for schools to connect with prospective students. That said, there is far more scrutiny over online enrollment practices than ever. Our clients have a lot at stake, which is exactly why we are now automatically performing deeper ... » Read More

Inquiry Generation Trends – How Will They Impact Your Practices?

Enrollment marketing is anything but predictable right now, due in large part to economic, demographic and regulatory shifts. Yet enrollment marketers can’t ignore these factors. In our conversations with lead sellers and lead buyers, four recurring themes seem to dominate the space: quality, pricing, conversion and attribution. In our ... » Read More

Our Three New eBooks Can Help you Navigate the Four Stages of the Student Life Cycle

Find. Enroll. Retain. Teach. It’s our mantra here at Helix Education, and everything we do revolves around helping you do these things better. Whether our expertise comes from years of experience working with schools, or right from our colleagues who used to be on the school-side of the business ... » Read More

Four Key Themes Impacting Inquiry Generation This Year

The enrollment marketing industry is anything but predictable right now, marked by economic swings, stricter regulations, demographic shifts, and changing consumer behaviors. There is a lot consider, and a lot weighing on the minds of education marketers. In our new white paper, “Finding the Right Students: Four Key Trends ... » Read More

Introducing the First eBook in our Student Life Cycle Series

As you likely know if you’ve followed our transformation to Helix Education over the last several months, we’ve structured our solutions along the student life cycle to help you more effectively find, enroll, retain and teach students. Data flows through from one stage to the next, allowing you to ... » Read More

Watch Our Recent Webinar: The 4 Things You Need to Know About Effectively Using Paid Search

Did you miss our recent webinar hosted by Today’s Campus? Watch it here to discover the importance of search, its role within a full-funnel marketing plan, various PPC strategies, and overspending pitfalls to avoid. You can also download our recent paid search white paper to learn more about maximizing ... » Read More

Why Remarketing Makes Sense for Your School

Does the thought of losing 25% of the potential value of your enrollment marketing dollars cause you concern? It should, but it doesn’t have to. Our remarketing campaigns, a communication strategy to engage unconverted student inquiries, result in a 20-30% lift in enrollment rates for our clients. If you ... » Read More

Understanding the Changing Regulations, and Managing the Burden of Proof

We’ve reached a point in higher education where change has become the new norm, at least from a regulatory standpoint. And as we point out in our new article, “Keeping up with New Regulations, Compliance and Risk,” this change isn’t necessarily a bad thing.  After all, the changing rules ... » Read More