Category: Lead Verification

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Introducing Our New Lead Confidence Toolkit

They say the whole is greater than the sum of its parts.  I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right.  But when ... » Read More

What Do We Have to Look Forward to in 2013? Part III: Marketing and Data Analytics

Here we go with the third installment of this series – in case you missed my first two posts, I encourage you to check out trends on Marketing and the Customer Experience and Marketing and Branding. Today’s prediction comes from Ovum’s 2013 Trends to Watch: Education Technology and focuses ... » Read More

New Year and New Outlook on CPL and EDU Portals: Media Days Take-Away #2

As we come to the next part in our series on the changing landscape of CPL and EDU Portals, let’s talk about our second key finding from the group of CPL vendors who participated in our Media Days event. Insight #2: As predicted, there has been a significant sorting ... » Read More

Why Does Lead Quality Matter, and Why Now More Than Ever?

The enrollment marketing and admissions landscape continues to change with new technological advances and ways to communicate.  However, neither can enhance the enrollment process if the lead quality to begin with isn’t up to par. As a participant on a recent panel, “Why Lead Quality Matters Now More Than ... » Read More